New additions for Tilebrick range as popularity soars


Smooth Blue Brick rs

Building on the success of its Tilebrick range, Ibstock has recently launched a selection of new designs, offering greater choice and increased sales opportunities for merchants looking to meet the needs of their customers.

Tilebrick is Ibstock’s innovative tile-shaped front face brick which replicates a tile-hung wall elevation.  Three profiles are now available in Planar, Banded and Curved shapes.  The Planar gives a crisp and defined finish, the Banded adds a strong linear definition to the facade, while the traditional Curved finish provides the softer appeal of real tile hanging.  The range currently comes in 10 colour options including black and buff.  They are supported by a range of accessories to satisfy any design requirement.

Tilebrick’s popularity among architects and specifiers is due to it providing a visually attractive, clever construction solution.  It also offers the unique characteristic of providing a monolithic appearance without the visual disruption of mortar joints, but with the ability to be traditionally laid using standard mortars.

Andrew Halstead-Smith, Group Marketing Manager at Ibstock, commented: “Tilebrick is proving to be an immensely popular range, so we’ve added further design options to provide greater choice and to maximise opportunities for merchants.”

Tilebrick in Action

Tilebrick is helping to provide design solutions that give a new dimension to facades which enhance the design elements of a building whilst retaining the benefits of structural masonry.  An example of its design capabilities is its recent specification on a family home in Brockwell Park in Brixton, which has undergone a radical renovation.

The home in question, which featured in Grand Designs, was in a bad state of repair and required major renovation work to transform it in to a light and accessible modern family home.  The solution was to pare back the infrastructure of the house and ‘re-dress’ it in a simpler architecture that would sit sympathetically within its park location.

The architects also wanted to increase the size of the house and break this down into three smaller scale interlocking volumes.  This comprised of one volume constructed in wood to echo the park’s trees, one in clean rendered glass to bring the garden into the main family spaces and one in blue-grey brick to match the Brixtonian urban context.

Ibstock’s Tilebrick was selected as the answer for the final element.  With no visible mortar joints, different proportions and a specially engineered tile-lip, a modern, clean, and slightly abstracted surface was created.  As a clay product, it supported the desire for a natural variation and, crucially, has allowed the building to sit well in its location.

The outer skin on the Tilebrick has also helped dramatically improve the heating and cooling performance of the home.  It has added an extra thermal barrier to significantly increase the thermal mass of the heated structure, resulting in a warm home in winter and a cool living environment in summer.

Overall, the Tilebricks help to anchor the house, bringing with it a sense of weight that sits as an ideal counterpoint to the lightweight hardwood slat work and glass elements that combine to make the renovation such a visually attractive family home.

For more information about Tilebrick, visit www.ibstock.com  

Ibstock Brick

As the UK’s largest brick manufacturer, Ibstock invests heavily in ensuring a more sustainable future through its manufacturing, its communities and its products – over £100 million since 2003.

Demonstrating its commitment to sustainable business, Ibstock was the first UK brick manufacturer to be awarded a very good rating for the responsible sourcing standard, BES 6001 and the internationally recognised standard ISO 50001 for energy management at all its brickworks.

The company offers an unrivalled choice of over 500 different bricks in its extensive range, which includes prefabricated brickwork components, rainscreens and a diverse selection of special shaped bricks and pavers.

All Ibstock‘s products are backed by its unique technical, design, stockist and site support services and comprehensive information – website and literature. Over 300 years’ brick making experience is sustained by Ibstock’s national network of 21 factories and distribution centres. Ibstock has invested over £22m in the redevelopment of its Chesterton factory to create the most energy efficient and environmentally friendly factory of its type in the world today, with a production capacity of over 80m bricks per annum.

Ibstock continues to drive the brick industry forward through design, innovation, quality and range.  Over the past decade, Ibstock bricks have been used in more than 70 of the award-winning categories and six of the supreme winners at the Brick Development Association Brick Awards.  In 2013, the company won in seven award categories and received three special commendations.

Follow us @IbstockBrick or find out more at www.ibstock.com

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s